FMCG brands have navigated disruption for the past four years, leading to surprising developments in shopper motivations and behaviours in 2023.

What was certain just last year is now looking less fixed, as a mixture of crisis fatigue, personal sustainability and digital acceleration causes new attitudes and trends to emerge.

Now is the time to plan for the “new new normal”.

Join our latest webinar, where Client Service Director, Andy and Brand Strategist, Chelsea, dissect and reconsider ideas around search, convenience, spending, and sustainability and discuss how challenging the status quo can disrupt the path to purchase in 2023.