Quantum Retail Safari report, our curated report of retail activations over the past few months designed to provide you with fresh ideas to boost awareness and drive sales in store.

Quantum has been on tour this summer hitting every region of the UK for activations, presentations, meetings and much more!

Back in July we brought Archers to Barcode with our peachy ball pit, prizes and bar - serving the iconic Archers & Lemonade and Archers Woo Woo to guests - with over 1,500 serves!

Celebrating 25 years of FUNKIN

We recently asked licensees in the on-trade sector about their motivations for listing new products and factors that influence the rate of sale.

Here are some key insights we gathered

The traditional focus on return on investment (ROI) often leads marketers to prioritise short-term gains at the expense of long-term brand building. As Peter Field, co-author of "The Long and the Short of It," cautions, an excessive focus on ROI can be "insanely dangerous" as it teaches marketers to go after low-hanging fruit rather than pursuing sustainable growth.

So, what should marketers measure if not just ROI? The answer lies in balancing short-term and long-term objectives through a "return on objectives" approach.

May was a huge month here at Quantum, with the first of our yearly Aperol terraces coming to life, along with our first ever Aperidisco event 💿🍊

Welcome to the 13th edition of the Quantum Retail Safari - your ear to the ground for all the exciting work going on in-store for FMCG brands.

Featuring seasonal activations, wellness based promotions and eye catching activations, here's your curated report of our favourite retail activations from across the UK over the past few months.

With as many people attempting dry January this year as the previous 10 years combined, the no alcohol movement has only gathered momentum. Enough people have now felt the benefits, tracked their better sleep scores, and signed up to the notion that it is now socially acceptable to abstain.

Retailers have boldly refocused their category offering to accommodate the shift. But in comparison, the on trade channel feels though its lagging behind. With 509 pubs closing their doors forever in 2023 (The Guardian). It is now business critical for bar owners to strengthen their offering.

The Aspall Cinema experience offered far more than just a movie screening. It was a rich and meaningful activation designed to create brand affinity and love for Aspall Cyder.

Guests were welcomed with a complimentary pint of Aspall, setting the stage for an evening of indulgence and enjoyment. As the films played, patrons could savour freshly made popcorn and, of course, plenty of Aspall cyder.

The on-trade environment presents a unique challenge for snacking brands - how do you grab attention and drive sales when consumers aren't necessarily visiting pubs with snacking top of mind? 

From creating in bar visibility, and occasions in pub gardens to loyalty and incentive schemes and driving Off to On Trade purchase, here are 9 ways to stand out and create memorable snacking experiences in the on-trade

Designed to be your ear to the ground for all the exciting activations, point-of-sale displays, and promotions emerging in bars, restaurants, and venues across the UK, our On-Trade Safari is perfect if you're seeking fresh ideas to boost awareness and drive sales in the On trade.

As Summer 2024 fast approaches we look back to last summer where we had the pleasure of collaborating with beloved French brioche brand St Pierre to bring an authentic Parisian bakery experience to the heart of London.

The on-trade, traditionally seen as the place where brands are built, is undergoing a significant transformation. While pubs, bars, and restaurants have been hit hardest by economic challenges, the current landscape presents both obstacles and opportunities for brands willing to adapt.

Here’s a look at how brands can embrace the new rules when it comes to on-trade activation.

See what's hot right now and keep up to date with the must know micro-trends, hand-picked by Quantum's very own #GenZ panel 🤳

This is the story of how supported illy to deliver their partnership with TOL 2023 andimmerse visitors in the brand's essence of living "happ'illy."

Now is the opportune time for luxury food and drink brands. But your old luxury strategy wont work. Here are our thoughts on how to make the most of this moment:

From seasonal activations to sustainability developments, our Retail Safari is a carefully curated report of retail activations that we've seen across the UK over the past few months.

The 360-degree brand experience strategically incorporated out-of-home activations, customer partnerships, in-bar promotions, an on-pack competition and a plethora of PR moments, all serving to extend Tequila Rose's presence in consumers' lives.