Consumers can sniff out your cut-and-paste activations. If your creative process doesn’t exude fun, passion and authenticity, neither will the story your brand is trying to tell…

Join us as we sit down with Tom Parrish, Creative Innovation Lead at Quantum, as we unpack his experience in evolving creative processes and driving innovation for brands through experimentation, curiosity and fun!

In this value-packed session, Tom discusses his creative strategies for greater ideation, better problem-solving, and more efficient production processes with creative advancements such as 3D, virtual reality and game engines.

The session also includes a live demo of these in action.