The Importance of Sustainability in Brand Activation
With activists like Greta Thunberg, as well as daily news stories raising awareness to the masses, consumer environmental awareness is at an all-time high.
FMCG Marketing at the Point of Sale
Point-of-sale marketing refers to types of marketing campaigns that are designed to increase the number of purchases made at the point of sale.
Social Shopping and What It Means for Your Brand
Shoppers are leveraging technology to quickly and easily make purchases. In particular, social media is having a significant impact.
The Dawn of Hyper-Personalisation
Creating a positive customer experience is increasingly dependent on personalisation, as customers seek stronger connections with the brands they buy from.
Shopper Marketing Fundamentals - Explanation, Tactics, and Examples
The path to purchase today is far more integrated. Shoppers now have all the resources they need to make a purchase way before they even enter the market.
Ready, Set, Game! Utilise Gamification in Your Brand Activations
Attention today is torn across multiple channels thousands of times a day, and it’s increasingly difficult to capture and convert customers online or in-store.
6 Key Consumer Trends for FMCG Brands in 2023
In this blog, we will identify the key trends that are influencing consumer behaviour in 2023+ relevant to your brand.
The Metaverse: What you should know
Welcome to the platform of tomorrow that has everyone theorising and hypothesising with more clickbait articles than you can shake a stick at.
The Problem with Creativity: The Creative Brief
Why isn’t the creative brief system delivering what it should – the best creativity? Improve your agency briefing process with these insights.
Why Brand Experience Matters Now More Than Ever
In the world of brand experience, it's the non-stop pace of change that motivates, inspires, and scares us all at the same time.
The Rise of the Super-App
With mobile usage ever increasing, our digital project manager, Jade, took a look at the growing use and rise of the 'super-app'.
The Good, Bad and Ugly of Marketing at Euro 2020
Euro 2020 (well, 2021) was a brand's golden opportunity to reach millions of eager viewers across Europe through traditional and digital channels.
Health and Beauty Trends for 2021
Join us as we explore the six important health and beauty trends manifesting in 2021, and how to use them.
5 Consumer Trends to Look Out for After Coronavirus
Covid-19 rapidly turned our world upside down, but what's next? We explore the key consumer trends to look for after Coronavirus.
From the Studio: 3D Motion Graphics
At Quantum, we're always learning and experimenting. Our studio has recently taken a step into the crazy world of 3D motion graphics.
How to Turn a Downturn Into a Brand Advantage
This climate is uncertain, unstable, and frankly terrifying. But what can your brand do to turn this economic downturn into an advantage?
Why the Word ‘Strategy’ Is a Big Threat to Business.
The word strategy is much-overused and misunderstood, and this can cause problems with business planning and objectives. Here's what you can do about that.