Bringing the Noise to London.
The Challenge
We were tasked to support the launch of Soundcore’s brand new line of audio equipment, whilst also raising brand awareness and trial of Soundcore products through Q2 & Q3.
The Insight
BOXPARK Shoreditch is home to a community of carefully selected brands. It is a bustling retail hub attracting 250k customers per week! This posed a great opportunity for Soundcore to get their products in front of their target audience of ‘active’ users, wanting to listen to music while out walking and commuting.
The Action
Our completely custom Soundcore container store showcased a selection of their industry-leading audio technology to the 1000s of passersby on London’s iconic West End.
Our pop-up shop featured tablets allowing customers to choose a playlist from Spotify or Apple Music and try either the Sport X10, Space A40 or Space Q45 earphones, with brand ambassadors on hand to answer any questions and promote Soundcore. After dark, we hosted the Soundcore x BOXPARK launch party featuring DJs, influencers and dozens of audio enthusiasts!
The Results
The activation had amazing reach through means of footfall, organic social media content and a branded hashtag across Facebook and Instagram.