Tracking what’s hot right now with micro-trends picked by our own Gen-Z Panel.

We were briefed to build the 'Everleaf Embassy'—the home of the brand and the beginning of a series of zero-compromise, eco-conscious bar takeovers.

Welcome to the very first instalment of the Quantum On Trade Safari! At your request, we’ve created this brand new resource following the success of our regular publication, the Quantum Retail Safari.

This blog is the third and final in the series and will be going into the final part of the webinar - Sustaining momentum: Once the engagement is over, how can you harness data to create hyper-personalised experiences and continue the hype?

This blog is the second of three in the series and will be going into the second part of the webinar - Driving engagement: Once the buzz has been generated, how can we continue to drive as much engagement with a brand as possible?

This blog is the first of three in the series and will be going into the first part of the webinar - Igniting anticipation: How can we boost awareness and excitement in the early stages of your campaign?

Our Retail Safari is a curated report of off-trade activations that we've seen across the UK in the past few months. Fasten your seatbelts and dive in!

In the summer of 2023, Quantum undertook a sizzling challenge: to create a memorable experiential activation for Bull's-Eye at Big Feastival.

Our Retail Safari is a curated report of off-trade activations that we've seen across the UK in the past few months. Fasten your seatbelts and dive in!

We recently sat down with Creative Innovation Lead, Tom Parrish to discuss the importance of ‘playtime’ for brands. We summarised the key points in a blog.

Our Retail Safari is a curated report of off-trade activations that we've seen across the UK in the past few months. Fasten your seatbelts and dive in!

Our Retail Safari is a curated report of off-trade activations that we've seen across the UK in the past few months. Fasten your seatbelts and dive in!

It's no secret that social media has revolutionised the way we interact with the world. But what about the way we shop?

In today's fast-paced world, we're often told that speed is key. But have we stopped to consider if all this speed comes at a cost of enjoyment?

In times of uncertainty, it's common for consumers to become more frugal. However, in the current downturn, we're seeing a contrasting trend emerge.

Our Retail Safari is a curated report of off-trade activations that we've seen across the UK in the past few months. Fasten your seatbelts and dive in!

Brand strategy balances marketing strategies with tactics that allow you to target your potential customers in a variety of ways in a variety of places.

Experiential marketing allows you to connect with your customers on a personal and human. But how do you keep that spark alive after your event has finished?

Thanks to the pandemic, hybrid took centre stage. Blending digital and real life enables us to create experiences that give us the best of both worlds.

With activists like Greta Thunberg, as well as daily news stories raising awareness to the masses, consumer environmental awareness is at an all-time high.