Quantum has been on tour this summer hitting every region of the UK for activations, presentations, meetings and much more!

Back in July we brought Archers to Barcode with our peachy ball pit, prizes and bar - serving the iconic Archers & Lemonade and Archers Woo Woo to guests - with over 1,500 serves!

We recently asked licensees in the on-trade sector about their motivations for listing new products and factors that influence the rate of sale.

Here are some key insights we gathered

The traditional focus on return on investment (ROI) often leads marketers to prioritise short-term gains at the expense of long-term brand building. As Peter Field, co-author of "The Long and the Short of It," cautions, an excessive focus on ROI can be "insanely dangerous" as it teaches marketers to go after low-hanging fruit rather than pursuing sustainable growth.

So, what should marketers measure if not just ROI? The answer lies in balancing short-term and long-term objectives through a "return on objectives" approach.

With as many people attempting dry January this year as the previous 10 years combined, the no alcohol movement has only gathered momentum. Enough people have now felt the benefits, tracked their better sleep scores, and signed up to the notion that it is now socially acceptable to abstain.

Retailers have boldly refocused their category offering to accommodate the shift. But in comparison, the on trade channel feels though its lagging behind. With 509 pubs closing their doors forever in 2023 (The Guardian). It is now business critical for bar owners to strengthen their offering.

The Aspall Cinema experience offered far more than just a movie screening. It was a rich and meaningful activation designed to create brand affinity and love for Aspall Cyder.

Guests were welcomed with a complimentary pint of Aspall, setting the stage for an evening of indulgence and enjoyment. As the films played, patrons could savour freshly made popcorn and, of course, plenty of Aspall cyder.

The on-trade environment presents a unique challenge for snacking brands - how do you grab attention and drive sales when consumers aren't necessarily visiting pubs with snacking top of mind? 

From creating in bar visibility, and occasions in pub gardens to loyalty and incentive schemes and driving Off to On Trade purchase, here are 9 ways to stand out and create memorable snacking experiences in the on-trade

As Summer 2024 fast approaches we look back to last summer where we had the pleasure of collaborating with beloved French brioche brand St Pierre to bring an authentic Parisian bakery experience to the heart of London.

The on-trade, traditionally seen as the place where brands are built, is undergoing a significant transformation. While pubs, bars, and restaurants have been hit hardest by economic challenges, the current landscape presents both obstacles and opportunities for brands willing to adapt.

Here’s a look at how brands can embrace the new rules when it comes to on-trade activation.

Now is the opportune time for luxury food and drink brands. But your old luxury strategy wont work. Here are our thoughts on how to make the most of this moment:

This blog is the third and final in the series and will be going into the final part of the webinar - Sustaining momentum: Once the engagement is over, how can you harness data to create hyper-personalised experiences and continue the hype?

This blog is the second of three in the series and will be going into the second part of the webinar - Driving engagement: Once the buzz has been generated, how can we continue to drive as much engagement with a brand as possible?

This blog is the first of three in the series and will be going into the first part of the webinar - Igniting anticipation: How can we boost awareness and excitement in the early stages of your campaign?

We recently sat down with Creative Innovation Lead, Tom Parrish to discuss the importance of ‘playtime’ for brands. We summarised the key points in a blog.

It's no secret that social media has revolutionised the way we interact with the world. But what about the way we shop?

In today's fast-paced world, we're often told that speed is key. But have we stopped to consider if all this speed comes at a cost of enjoyment?

In times of uncertainty, it's common for consumers to become more frugal. However, in the current downturn, we're seeing a contrasting trend emerge.

Brand strategy balances marketing strategies with tactics that allow you to target your potential customers in a variety of ways in a variety of places.

Experiential marketing allows you to connect with your customers on a personal and human. But how do you keep that spark alive after your event has finished?

Thanks to the pandemic, hybrid took centre stage. Blending digital and real life enables us to create experiences that give us the best of both worlds.