Welcome to the 13th edition of the Quantum Retail Safari - your ear to the ground for all the exciting work going on in-store for FMCG brands.

Featuring seasonal activations, wellness based promotions and eye catching activations, here's your curated report of our favourite retail activations from across the UK over the past few months.

From seasonal activations to sustainability developments, our Retail Safari is a carefully curated report of retail activations that we've seen across the UK over the past few months.