To cap off a endless Pink Summer we hosted the Tequila Rose Pink Gala at an exclusive Manchester venue, welcoming the UK’s most iconic guests, hosted by the one and only GK Barry, with a surprise DJ performance from Joel Corry!

Designed to be your ear to the ground for all the exciting activations, point-of-sale displays, and promotions emerging in bars, restaurants, and venues across the UK, our On-Trade Safari is perfect if you're seeking fresh ideas to boost awareness and drive sales in the On trade.

As Summer 2024 fast approaches we look back to last summer where we had the pleasure of collaborating with beloved French brioche brand St Pierre to bring an authentic Parisian bakery experience to the heart of London.

The on-trade, traditionally seen as the place where brands are built, is undergoing a significant transformation. While pubs, bars, and restaurants have been hit hardest by economic challenges, the current landscape presents both obstacles and opportunities for brands willing to adapt.

Here’s a look at how brands can embrace the new rules when it comes to on-trade activation.

From seasonal activations to sustainability developments, our Retail Safari is a carefully curated report of retail activations that we've seen across the UK over the past few months.